Home Magazine about Us:

HOME Magazine's Mission

Our mission is to be the leading lifestyle publication in North Central Florida, while giving back to those who consider the heart of Florida HOME. By providing relevant information to enhance our community’s well being, we value the opportunity to entertain, educate and inspire you-- our neighbors. 

HOME Magazine's Readers

HOME is the leading community and lifestyle magazine for North Central Florida. We are a family friendly publication that appeals to readers of all ages. Our primary focus is on the working families in the Alachua County area and surrounding markets, but articles are geared to reach all segments of the population.

The History of HOME Magazine

HOME was first published in October 2007. The name had a dual meaning, intending to feature stories on interior renovation and design and stories of successful people and companies that call our area HOME. Our company was founded on the premise that each publication takes on a life of their own and readers’ feedback plays a strong role in the direction of future issues. In 2008 we launched our electronic newsletter as a companion to the magazine and it is now distributed monthly to almost 10,000 readers. Because of increasing demand, we expanded the publication from a quarterly to a bimonthly. In 2009 we launched our digital magazine. Current tracking shows an average of over 50,000 hits per month to our website, the highest of any periodical publication in our area. HOME Magazine was named the new business of the year in 2008 by the Gainesville Area Chamber of Commerce.  

HOME Magazine's  Advertising Opportunities

HOME’s advertisers are businesses that see the value of partnering with a reputable publication. Readers will be exposed to advertising in all of HOME’s facets – on the website, in our magazine and in our electronic news brief. Advantage Publishing offers full-service capabilities, including logo and advertisement design and coordination of messages across various media. For more information on advertising, click here. (Provide link to media kit.

HOME Magazine's Giving Back

HOME is an active member of the community, serving as a media sponsor and advocate for many of North Central Florida’s charitable organizations, including Children’s Home Society of Florida, Haven Hospice, Boys & Girls Club, Peaceful Paths, Habitat for Humanity, March of Dimes, Ronald McDonald House and more. Through media exposure and volunteer work, HOME currently sponsors over 40 non-profit organizations and events per year.  

On an individual level, volunteering is essential to the team at HOME. Members of our staff dedicate their time to several of the area’s non-profits, including:

• Child Advocacy
• Early Learning Coalition
• HOPE- HOrses helping PEople, Inc
• Kids 4 Kids
• Leadership Gainesville
• Leadership Gainesville Alumni Association
• Noche de Gala
• PACE Center for Girls
• Rotaract
• STOP! CHILDREN’S CANCER, INC.

Additionally, members of our team can be seen sitting on the board of the Child Advocacy Center, the Builder’s Association of North Central Florida, Alachua County Public Schools Foundation and Leadership Gainesville Alumni Association.

We like to think of ourselves as a for-profit company with a non-profit heart.

Advantage Publishing Inc.

HOME: Living in the Heart of Florida is published by Advantage Publishing Inc., a full-service publishing agency in Gainesville. Advantage Publishing also produces a building trade publication called Building Trends and several electronic news briefs. Advantage Publishing also includes disciplines in Web design and advertising—Advantage Web Design and Advantage Advertising Agency.

OUR EDITORIAL DEPARTMENTS INCLUDE:

On the Cover

This section features inspiring leaders that reside right in your neighborhood. Read about what they’re doing to impact your local community and its people.

A Taste of Home

This section includes all you need to know on the hottest restaurants in Gainesville. Whatever you’re craving, we will help you find a restaurant that will satisfy your taste buds.

Community Impact

The story from each issue that is deemed by our editorial staff to have the greatest impact or relevance on our community.

Business

Features and spotlights on local businesses and company leaders will help you decide where to go and who to call to meet your local business needs.

Around the Home

This section highlights current home innovations and the latest trends. This section features home and garden ideas, remodeling and renovation tips, and in-depth coverage of the latest home movements.

Lifestyle

This section is dedicated to all your lifestyle needs. The do’s and don’ts of fashion, travel features, spotlights on local chefs, and articles geared towards older adults will keep you informed and entertained.

Health & Fitness

The Health and Fitness section contains all you need to know to maintain a healthy lifestyle. Exercise, diet tips and features on local health and fitness opportunities will help you reach your health and well-being goals.

Community

Our Community section includes spotlights on various events and people in the Heart of Florida. With HOME’s community calendar, all of the exciting local events will be at your fingertips. The calendar focuses on community, culture, sports and recreation. This section also includes our ever popular Around Town-Places We Have Been. This covers cultural events, ribbon cuttings, fashion shows and more.

Sports &Recreation

This section focuses on local sporting events and recreational activities for you and your family to enjoy in your spare time. Whether it’s a local ball game or a glimpse into the area’s beautiful biking trails, HOME will showcase some of the most exciting things to do around town.

Charity

HOME is focused on charity involvement and dedication to the most deserving non-profit organizations in the area. By teaming up with more than 25 organizations and dedicating about 20 percent of each issue to their causes, events and stories, we welcome you to read about and support one that means something to you.